Here's a sneak peak at the Coloardo Official State Vacation Guide. This year we proposed going with a more lifestyle magazine look and tone. What that really means is that we have included "departments" and "feature stories" within the guide, and we have moved away from broad, generic copy to be more experiential, personal and specific.
The cover photography was provided to us by Colorado's advertising agency, MMG, in an effort to synch up with their branding efforts.
Thanks to my market team partners, Hannah Pierce, Andrea Golod and Emily Bush!
No comments:
Post a Comment