The design team was faced with the challenge of creating new and exciting spreads and covers for the Wyoming RFP we set out to win in August. With 50% of the winning points assigned to the creative concepts, we really had to have the wow factor going for us.
The team was up for the challenge, with Kelly Ruhland and Carrieann Stutz taking the lead on design. We had about 5 days and the entire design team really gave it their all with successful brainstorm sessions, Wyoming branding research, photo research and a multitude of group critiques. The end result? An emotionally charged, personalized journal concept that captured the feeling of the old west, the feel of the open road, and it helped win us the account.
Thanks to all, including Kevin Day and Keri Rebrush for their creative minds and contribution.
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